1. Content

Double All 4 viewing to 2bn views by 2025

2019 baseline: 995m
2021: 1,518m

2. Viewers

Digital advertising to be at least 30% of total revenue by 2025

2019 baseline: £145m/15%
2021: £224m/19%

3. Commercial

Non-advertising to be at least 10% of total revenue by 2025

2019 baseline: £73m/7%
2021: £105m/9%