What we will achieve
1. Content
Double All 4 viewing to 2bn views by 2025
2019 baseline: 995m
2021: 1,518m
2. Viewers
Digital advertising to be at least 30% of total revenue by 2025
2019 baseline: £145m/15%
2021: £224m/19%
3. Commercial
Non-advertising to be at least 10% of total revenue by 2025
2019 baseline: £73m/7%
2021: £105m/9%
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