Channel 4’s Purpose To create change through entertainment
We aim to create change in the wider world through all of our activities: from TV, to streaming, social media and film – and our day-to-day roles at Channel 4. It’s the impact that Channel 4 has on society, on viewers, on British culture, on the creative industries and on the wider economy. It’s why Channel 4 is – and will continue to be – altogether different.
View our purpose